Dubai tourism: A paid subscription is required for full access. Inthere were Dubai tourism - additional information Dubai is the second largest and second most important and influential emirate of the United Arab Emirates after the capital, Abu Dhabi.
The chosen company is The Jumeirah Group and the selected hotel is Burj Al Arab, which is the only seven star hotel in the whole world.
The report presents a brief synopsis of the Hospitality industry in Dubai and briefly introduces the profile of Burj Al Arab. The report identifies the major competitors of Burj Al Arab. It then uses the above information to formulate strategies which would enable the company to maintain their profit levels and enhance their market share in a time of the economic crisis.
It also designs an implementation plan that would identify the activities to be implemented by the company to achieve their desired strategic objectives. The report recommends that the company should avoid offering price discounts or adopt any strategy that would affect the market positioning of the company.
Nevertheless, they should work towards offering more value for money to their customers and look for new ways to attract them. Introduction The following report aims making a strategic plan for the real-time company. The chosen company is The Jumeirah Group and the selected hotel is Burj Al Arab, which is the only seven 1 star hotel in the whole world.
The report conducts an analysis to understand the current trends in the internal and external environment of the company. It uses strategic tools to understand the positioning of the company in the Dubai market. It then formulates strategies which would enable the company to emerge successful in the current market environment.
It also recommends activities to be initiated for the implementation of the strategic plan. Dubai Hospitality Industry Dubai has experienced tremendous growth in various sectors since it started diversifying their activities and building up their infrastructure.
The emirate gradually gained the reputation of being the business hub of the Middle East region. The emirate also experienced a heavy influx of tourists as the Government worked hard to promote the plus points of the place.
The increasing growth rate of the Dubai tourism industry had a direct impact on the Dubai hospitality industry.
The investment efforts of the government were internationally recognized with the launch of the Burj Al Arab, the first seven star hotel in the world. The below graph shows how the hotel room occupancy levels had increased between Inthe hotel attracted more than 7 million hotel guests .
DTCM Statistics, However, the global financial crisis affected many of the sectors in the Dubai economy resulting in a reducing growth rates in these sectors. These negative trends were also relevant in the Dubai hospitality industry which got majorly affected by the global financial crisis due to the decline in the number of tourists travelling to the country.
This was mainly because fewer people throughout the world were considering traveling due to the impact of the global financial crisis Walid, The hotel occupancies in Dubai fell by more than The hotel is one of the most photographed structures in the world.
The hotel is shaped like a billowing sail and has the height of approximately meters. The hotel stands illuminated during night times and is simply individual, inspired and impressive.Get help on 【 Porter 5 Forces Analysis of Tourism in Dubai Essay 】 on Graduateway Huge assortment of FREE essays & assignments The best writers!
Competitor SWOT analysis, Strategy implementation Strategic Business plans and implementation. Jumeirah Beach Hotel and Burj Al Arab. Responsible for Room and Suites Inventory of over Rooms and Yearly Revenue of Million US Dollars. Resort Director of Revenue Management - Madinat Jumeirah Title: Cluster Director of Revenue .
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Some are century-old establishments that have become historic monuments since accommodating notable world leaders, even the infamous Adolf Hitler, while others are architectural masterpieces like the Marina Bay Sands in Singapore and the Burj Al Arab Jumeirah in Dubai.
You may also see how to create a business plan. In the past decades, Dubai has become known for its successful building projects, including the Burj Al Arab, the world's tallest freestanding hotel, The Palm Islands, a construction of three artificial islands in the shape of the date palm, on which residential and commercial property will be built and The World Islands, a massive man-made.
Principles of Marketing at The Burj Al Arab Hotel, Dubai Introduction Hugh Taylor from Edwardian Hotels stated that ‘Marketing is not an elusive art, it is more a science of identifying customer needs and wants and presenting a package that answers these needs’ (, pp).